MIIND and HEART: Measuring and designing for thicker qualities of user experience


  • Rachel Siow Robertson Hong Kong Baptist University
  • Jennifer George Goldsmiths, University of London
  • Matthew Kuan Johnson University of Oxford


user experience, positive affect, joy, attitudes, survey, metrics, digital platforms, HaTS, HEART


In this paper, we discuss our interdisciplinary approach to developing a new framework for evaluating how design elements of digital technologies interact with joy in user experience. We explain why this framework is needed, given a distinction between thin and thick engagement in user experience. We elaborate on our framework in light of four case studies we conducted or supervised, showing how cognitive and normative elements of user experience might be better engaged with in UX frameworks, and in the design and use of technology more generally.